Clips Overview

Learn what clips are and how they turn into a personal video for each lead.

Introduction

Clips is the third tab of your custom builder. It's where you record the short videos that become each viewer's personal message.

Every lead who lands on your result page gets a video built just for them — in your own voice, not an AI's.

How clips work

Here's what happens behind the scenes when a new lead answers your questions.

Step 1: Open the Clips tab in your custom builder.
Step 2: Record short clips for each situation a lead might be in.
Step 3: Group your clips into segments — the vertical columns you see on the page.
Step 4: When a new lead finishes the quiz, the tool picks one clip from each segment that best matches their answers.
Step 5: It stitches the chosen clips into one smooth video made just for that lead.

Details

What a clip is

A clip is a short bit of video you record yourself. Each clip speaks to one kind of lead or one kind of situation.

What a segment is

A segment is a group of clips that all cover the same part of the video — like the intro, or the part about pricing. The builder shows segments as vertical columns.

It always picks one clip per segment, so the final video flows from start to finish.

Why this converts better

Because *you* recorded every clip, the final video feels like you made it for that one person. It's not an AI voice and it's not a generic pitch.

Tip — The more situations you cover with clips, the more personal each lead's video feels.

Learn more

Next up: 6.2 — Tips before you record.