Welcome to Custom One
Your guide to building personalized quiz funnels that turn visitors into leads. Short, practical, and made to get you live fast.
What Custom One is
Custom One is a quiz funnel builder. You ask a visitor a few questions, and on the other side you show them a personalized result page built from the answers they gave. Text, images, recommendations, even short video clips — all tailored to them.
The goal is simple: make every visitor feel like the page was made just for them, so more of them convert and end up in your CRM as qualified leads.
The visitor journey
Every visitor goes through the same four steps. Knowing the flow end-to-end makes the rest of the docs click into place.
- Click — they land on your quiz from an ad, email, or link.
- Answer — they go through your questions, branching where needed.
- Capture — they enter their contact info at the end of the quiz.
- Result — they see their personalized result page, with recommendations and clips.
Build your first funnel
The fastest path from zero to a live funnel is this short sequence. Each step has its own article with a video — start here and branch out as needed.
- 1 Get the big picture A two-minute intro to how Custom One works as a sales funnel.
- 2 Write your questions Add, configure, and branch the questions in your quiz.
- 3 Capture leads Turn answers into contacts in your CRM.
- 4 Design the result page Build the page that shows visitors what they came for.
- 5 Share it with the world Publish, grab your link, and go live.
Browse by topic
Everything is grouped into twelve topics. Pick one and jump straight in.
Popular articles
Shortcuts to the pages most people look at first.
Still need help?
If something isn’t in the docs, send us a message. We’re a small team and we read every one of them.