Intro to the Result Page

Learn what the result page is, how it works, and why it does most of the heavy lifting in your funnel.

Introduction

The result page is the second tab when you build a funnel. It's where most of the brain work happens.

It's the page people see at the end, and what they see changes based on how they answered your questions. You can customize it as much as you want.

How to use the result page

Open your funnel and click the result page tab. Here's what you'll find.

  • Step 1: Look at the design in the middle. This is what people will see based on their answers.
  • Step 2: Check the modules on the right. You've got a title module, a user info module, and plenty more.
  • Step 3: Click a module to link it to a question in your funnel.
  • Step 4: Set what shows for each answer, so every person gets content that fits them.
  • Step 5: Review your clips on the left, the short videos you'll record to make the page personal.
Tip , Each module has its own short video that walks you through how it works.

Details

Modules

Modules are the building blocks on the right side. You can add, swap, or remove them any time. Options include text cards, pie charts, spider charts, and more, pick whatever fits the point you want to make.

Dynamic content

Every module can be tied to a question. The answer someone picks decides what they see.

Example: if the question is "What's the biggest bottleneck in your funnel?", a person who picks "getting people to click in" sees one message. Someone who picks "keeping them engaged" sees a different one. Everything on the page is dynamic.

Clips

On the left, you'll see your clips, the short videos you'll record later. They follow a set order.

In a typical funnel, you'd first record clips about the biggest bottleneck (one clip per answer option). Then clips for the next question, like "If you could improve one thing about your funnel in the next 30 days, what would it be?" Then a clip for the call to action.

The clips are built straight from the result page you designed, so what you set up here decides what you'll record.

Learn more

  • Next: 3.2, What makes a good result page
  • See also: 4 (all), Modules, 6.1, Clips overview