What Custom One Is

Learn what Custom One does and how its personalized sales funnel works end to end.

Introduction

Custom One is a sales funnel that sends a personalized video to every lead based on their answers. Instead of showing everyone the same webinar or VSL, each prospect gets a funnel tailored to them — which lifts conversion and lead volume.

This article is a quick tour of how the pieces fit together. Later videos dive into each one.

How Custom One works

Here's the flow from the moment a prospect lands in your funnel to the moment they take action.

  • Step 1: Questions — ask your prospect text questions, or upload videos to make them feel more personal.
  • Step 2: Result page — the brain of your project. It's generated uniquely for each viewer, pulling in their name, email, phone, and everything else they shared.
  • Step 3: Clips — record short 30-second to 1-minute videos based on what you know about each person. This is the only real work on your side.
  • Step 4: End page — the page where the final video plays, with a customizable call-to-action button underneath.
  • Step 5: Notifications — customize the emails and text messages your leads receive along the way.

Details

Questions

The questions are where personalization starts. Use text for speed, or upload short videos of yourself asking the question so prospects feel like they're in a real conversation.

Result page

The result page isn't a generic thank-you screen. It's assembled on the fly for each viewer using their answers, so every prospect sees a page built around their own situation.

Clips

Clips are you, on camera, talking to a specific type of prospect. Nothing here is AI-generated — it's your voice and your face. The system then stitches the right clips together into one smooth video for each lead.

Tip — Keep clips short (30–60 seconds). The system handles the sequencing, so you just focus on speaking to one scenario at a time.

End page

The end page is where the assembled video plays. You can style it to match your brand and set the button at the bottom to send different prospects to different links, based on their answers.

Notifications

The notifications tab is where you write the emails and SMS messages that go out to leads, and tune them to your voice.

Learn more

Next up: 1.2 — The visitor journey. For a closer look at the page that powers all the personalization, see 3.1 — Intro to the result page.