The Visitor Journey

See every step a visitor takes, from the moment they click your link to the personalized page they end up on.

Introduction

The visitor journey has three steps. It's simple on purpose, a quiz, a personalized result page, and a final link that sends them where you want.

Here's what happens at each step, and what you control along the way.

How the journey works

Each visitor moves through the same three steps. You decide what goes inside each one.

  • Step 1: The visitor takes a quiz where you ask questions to understand their situation.
  • Step 2: They land on a result page with a personalized video from you, plus extra info based on their answers.
  • Step 3: They click the link under the video and go to the next page you picked for them.

Details

Step 1, The quiz

Ask whatever helps you give a real assessment. Questions can be text or video, mix them however you like.

At the end of the quiz, visitors leave their contact info. That's how you collect leads.

Step 2, The result page

Next, visitors see a video of you speaking to them, on a page built around their answers.

The page is fully personalized, different blocks show up based on what they picked in the quiz. This isn't AI writing for you. It's you talking to them, using what you already know about them.

Under the video sits a link that sends them to the next step.

You can point everyone to the same page, or send different people to different pages based on their answers.

Learn more

Next up: 2.1, Building questions. Also worth a read: 3.1, Intro to the result page and 7.1, End page tab.