Integrations Overview

Overview

So Custom One doesn't try to replace your email tool or your CRM or your ad platforms, it just connects to them. And all your integrations live in one place.

You go to Settings, then Tracking for pixels and tag managers, and Settings then Webhooks for custom data flows. And there are basically four things that most creators end up using.

Walkthrough

First, webhooks, you can send quiz data to any app that accepts incoming HTTP requests. Great for Zapier, Make, n8n, or your own backend. Visitor submits the quiz, your endpoint gets the data, your automation runs.

Second, Meta Pixel, drop in your Facebook pixel ID and Custom One fires conversion events automatically. Use it to track quiz conversions, build lookalike audiences, optimize your Meta ads.

Third, Google Tag Manager, paste your GTM container ID and every custom event you've set up in GTM runs on the quiz page. So Google Analytics, Google Ads conversion tracking, whatever else you've already wired into GTM.

And fourth, custom tracking sources, you build tracking links that tag every lead with where they came from. Instagram, email, paid ads, whatever channel you're testing.

Wrap up

Each of these has its own video in this section, so just pick the ones you need. Set them up once and Custom One handles the rest.