Hugues Trijasse

Co-Founder & CMO of Custom One

Hugues Trijasse started building businesses while still in school. In 2018 he launched a click & collect startup that took off during the pandemic—earning national radio and TV coverage—and sold it to a major French food industry player (Exit #1). While documenting the entire journey publicly on LinkedIn, he became one of the first “building in public” voices in France and one of the country’s earliest LinkedIn ghostwriters.

He then founded France’s first LinkedIn-specialized communication agency, working with brands like Amazon, Trade Republic, Total, and La Poste with a team of 10–15 people, before selling it to a Parisian group (Exit #2). In parallel, he launched daily video content across every major platform in 2021 and grew a combined audience of 3 million+ followers.

As an infopreneur, Hugues has trained over 4,000 people and personally coached 100+ businesses on digital growth. He was elected LinkedIn Top Voice and serves as a startup acquisition coach at the X-HEC incubator (one of France’s top entrepreneurship programs). He is also accredited by YouTube, Pinterest, Dailymotion, Snapchat, and Facebook, and has given numerous interviews and conference talks on digital marketing.

After 8 years in digital and over €5 million generated online, Hugues co-founded Custom One with a clear conviction: traditional funnels—webinars, VSLs, generic e-books—are obsolete and damage brand image. Custom One builds 100% personalized funnels with 1:1 video that divide cost per lead by 3–5×, increase show-up and conversion rates, and deliver a premium experience even to non-buyers. Proven results: across both founders and hundreds of early clients who deployed their personalized 1:1 video funnels.